Profile Extra: BookshelfReviewshttp://www.profile-extra.co.uk//The latest PR BookshelfReviews from the CIPR on profile-extra.co.uken-GBCopyright © 1999-2005 The Chartered Institute of Public Relations. All rights reserved.amandaf@cipr.co.uk (Amanda Foran)mariey@cipr.co.uk (Marie York)Sat, 06 Sep 2008 00:18:00 GMTSat, 06 Sep 2008 00:18:00 GMTBookshelfReviewsChameleon Net RSS generator.Julian Cacchioli MCIPR, Director, Global Communications, Galileo International...http://www.profile-extra.co.uk//articledetail.aspx?article=D38C9587-D6B2-429B-B3FC-2E0685BB2710... on how he got into the PR profession and the challenges posed by the proliferation of social networks.BookshelfReviews09/07/2007 00:00:00Paul Hewitt MCIPR, Director for Ogam Marketing...http://www.profile-extra.co.uk//articledetail.aspx?article=F12EBC72-3DFF-4245-9F6D-5A6D0EDA3B1C... on his most memorable campaign, risk analysis for press activity and taking part on a CIPR committee.BookshelfReviews27/06/2007 00:00:00Louise Jones ACIPR, Head of Communications and Marketing, Bracknell Forest Borough Council...http://www.profile-extra.co.uk//articledetail.aspx?article=C9FAB8E2-4470-410E-BC48-1F60C595FDB4... on what she loves about public relations, the PR teams she admires and the challenges to the industry today.BookshelfReviews13/06/2007 00:00:00Trading integrity for informationhttp://www.profile-extra.co.uk//articledetail.aspx?article=4628EC70-A369-4EE9-9279-C9C6B8A1BA7CCunning government PR professionals are weakening editorial standards, a new book by Nicholas Jones suggests.Di BurtonBookshelfReviews20/10/2006 00:00:00It couldn’t happen here, could it?http://www.profile-extra.co.uk//articledetail.aspx?article=DC42D87C-0034-4B6B-B4BB-6F03309E1BF1Can we afford to take the ethical line or are we obliged to do our best for whoever we represent?Di BurtonBookshelfReviews14/03/2006 00:00:00Measure for measurehttp://www.profile-extra.co.uk//articledetail.aspx?article=B4ED7713-910C-45AB-92FD-1BF1491DF3AETom Watson Paul Noble Evaluating Public Relations Kogan Page (2005) £19.95Richard BaileyBookshelfReviews07/12/2005 00:00:00New journalists - and PROs - start herehttp://www.profile-extra.co.uk//articledetail.aspx?article=F3D0FDF9-C705-40BE-87EA-1AB293DE24EBA new book by CIPR Trainer John Venables gives journalists and PROs a head start in the game.Di BurtonBookshelfReviews09/09/2005 00:00:00Brand of gold http://www.profile-extra.co.uk//articledetail.aspx?article=4CB2F3CA-489B-4806-A099-911A3BAE8E99I sense another ‘paradigm shift’. While it was once fashionable to talk about products or customers; now it seems we’re all brand ambassadors.Richard BaileyBookshelfReviews01/02/2004 00:00:00Handbook excluding the UKhttp://www.profile-extra.co.uk//articledetail.aspx?article=5DB76806-3F49-423B-A2C8-3D6AFDCB808AThe great and good in public relations scholarship have been assembled in The Global Public Relations Handbook.Gerald ChanBookshelfReviews01/02/2004 00:00:00